The streaming media service had picked up Rogan’s show “The Joe Rogan Experience” for what analysts had initially said was a $100 million deal. Like a number of companies in the tech space and many other sectors, Spotify paused operations in Russia after the country invaded neighboring Ukraine.Wildly popular podcast host Joe Rogan allegedly received a whopping $200 million contract from Spotify, double the amount initially reported by media. The number of paid subscribers hit 182 million, up a net 2 million from the previous quarter despite a loss of 1.5 million due to the company’s pullout in Russia. The tally accounts for 3 million users cut loose due to a service outage. The streaming audio giant reported 419 million monthly active users in the quarter ending March 31, up 19% over the prior-year period. “When I look out over the long term, in terms of the benefits and the margin profile of the podcasting business, nothing has changed at all in my mind in terms of optimism.” “We’re seeing that engagement on the platform,” he said. Vogel pointed to metrics at all-time highs, including the ratio of podcast listeners to total listeners, as well as total podcast streams. “We feel really good about the investments we’re making and the long-term implications they will have on our business and our shareholders.” “For investors, structurally, podcasting should be a better business model than music, from a gross margin perspective,” Ek said. Management offered a unified response to the drama, maintaining that it hasn’t slowed their momentum. Last week, it was reported that Michelle and Barack Obama’s production company Higher Ground, a marquee podcast entity signed by Spotify, will not renew its exclusive deal there and will move to a competitor. Spotify Will Consider Price Hike After Apple, YouTube Moves, Says CEO Daniel Ek
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